When your team already understands the category shape but needs clarity on which SKUs drive weekly volatility, the SKU Heatmap Briefing isolates movement intensity without the overhead of a full seasonal pack.
What is included
- Week-by-week intensity heatmap per SKU
- Reorder-window markers based on your lead times
- Comparison overlay against prior-year same period
- 45-minute analyst walkthrough
What is not included
- Full seasonal curve modeling
- Category-wide index reconciliation
- Physical print folio
Process
- Share SKU list and 12-month movement data
- Scope confirmation and quote
- Heatmap construction and review
- Delivery and walkthrough
How to prepare
SKU-level shipment or sell-through data for at least 12 months, plus stated lead times per supplier.